This half day Programmatic Buying & Marketplace Workshop will take place in London in the lecture theatre of the world’s largest law firm. It’s one of our regular City Briefing events.
Wednesday May 18, 2016 at Dentons UK MEA LLP, One Fleet Place, London, EC4M 7WS.
For full details and registration, visit the event site.
This is a workshop, There will be three topical debates, plenty of interaction and a detailed white paper to be published immediately after the event.
The workshop will help educate all involved in the programmatic buying and marketplace landscape; opportunities therein, the challenges it poses as well as discussions on its implications, possible standards and next steps.
Immediately following the workshop a White Paper will be produced which will include stakeholder interviews and a detailed summary of the day’s proceedings. It’s expected to include specific recommendations on standards, supply side and demand side needs, reporting metrics, technology options and identification of criteria for selecting best in class partners. Available in print to sponsors and electronically elsewhere.